Experience

ART DIRECTOR
Knockout Design Group, Chicago, IL, September 2020 – Present

Brand strategy and design development for industry-leading sports supplement brands such as C4 Energy®, Cellucor®, and Xtend® has been a significant focus. In this role, I developed essential design components for various official collaborations with well-known brands, including Skittles® and Starburst® from Mars/Wrigley, Popsicle® from Good Humor-Breyers, WWE (World Wrestling Entertainment, Inc.), Jolly Rancher® from Hershey, Onnit Alpha Brain®, the Austin FC Soccer Club, and the Wounded Warrior Project®. Additionally, I created and managed the entire design process for KO Moto Tech®'s official apparel line, overseeing everything from initial concept development to the final stages of print production.

SENIOR GRAPHIC DESIGNER / SOUND DESIGNER

Passport Brand Design, Newport Beach, CA, `June 2015 – September 2020

Designed and developed a variety of key design strategies across an extensive array of marketing touchpoints for notable global brands such as Coca-Cola, McDonald’s, RJ Reynolds, Ducati, and Bilstein Shocks. My other involvement included crafting compelling copywriting, providing voiceover work for both audio and video production, and composing original music suitable for commercial usage. I wrote a range of copywriting materials for tradeshows, engaged in photography set design, and delivered voiceover performances for lifestyle productions and various tradeshows. Additionally, I created, performed, and produced custom music specifically tailored for television and radio spots.

CREATIVE DIRECTOR
Century Media Records (US Operations), Los Angeles, CA, June 2008 – June 2015

Managed a junior design team to effectively assist in the development of both printed magazine and digital advertisement campaigns, aimed at promoting new and upcoming releases. Created custom artwork for world-wide CD, DVD, and vinyl releases, ensuring each design resonated with the target audience. Additionally, designed limited-edition apparel, captivating tour posters, and other specialized merchandise that was available exclusively on tour. Encouraged and facilitated communication between bands and product managers, devising strategic plans for creative development, which ultimately led to increased merchandise sales and enhanced consumer engagement.

Skills and Tools

Brand Strategy
Sound Design
Logo Design
Photography
Illustration
Packaging Design
Packaging Prototyping
Layout
Voiceover

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Logic Pro X
Keynote
Microsoft Office
Affinity

Education

The Academy of Art College, San Francisco, CA, June 2000 – July 2003
Bachelor of Science (BS) – Graphic Design